From an advertising point of view, not all campaigns should be direct response focused. Dependent on the aims and objectives of a client, the goal of a campaign can be raising a client’s profile and establishing trust and loyalty from customers.

Advertising is not just about directing your target audience to your product or service over your competitors. It’s also about establishing your brand as the only brand that customers trust to deliver, so they come back time and time again.

Branding ads can we be used in a number of ways. This could be launching a new product to the market, encouraging brand awareness and establishing customer trust and loyalty. In addition, it can also be used to educate your audience on the products or services your company provides and what it is that makes you different to your competitors.

At Jack Media, we will work with you to establish the goals of your campaign by putting together a media plan which will give you high impact branding options to reach your target audience.

Examples of Branding campaigns we have run for our clients:

•     Homepage takeovers on National News Sites -12bet, Poker Stars
•     Sourcing hoardings at Football Games in the UK and Europe – Betboo, Sportingbet
•     Headline advertiser of the ‘Casino Royale’ Movie – Poker Stars